Lana Del Rey takes on the role of a bride in her ethereal Ultraviolence video. Only problem is, where is the groom?
In line with Lana’s recent videos, this video is set in early 60’s Americana and the footage is grainy with washed out colours, which certainly gives it the ‘home video’ vibe. In fact, the whole video was shot on an iPhone. It’s a very dreamy visual and goes so well with the music.
The whole video sees Lana in a low-cut wedding dress walking slowly through a forest (was she inspired by the Kardashian-West wedding?) en route to an altar. And even though no one is there when Lana finally arrives, the video still manages to be hopelessly romantic – despite lyrics like “He hit me and it felt like a kiss.”
Lana explained her reasons for singing lines like this in her Rolling Stone cover story. “I’m very selfish. I make everything for me, kind of. I mean, every little thing, down to the guitar and the drums. It’s just for me…”
Lana is the only person to feature in the video though you do see a man’s hand – possibly the Director’s, Francesco Carrozzini.
Ultraviolence is the title track from Lana’s third studio album, released on June 13, 2014 by Interscope and Polydor Records. The album debuted at Nº1 in twelve countries and saw first-week sales of 880,000 copies. Sales now exceed one million worldwide.